www.unitbv.ro

Professor 
Department of Marketing, Tourism-Services and International Affairs
Faculty of Economic Sciences and Business Administration

Contact:

1, Colina Universității, Brașov, Romaniaia
Building A, Room A.1.1
Phone/Fax: + 40 268 419304
E-mail: codruta.baltescu@unitbv.ro

Research interests:

• tourism marketing
• tourism and hospitality
• sustainability marketing

Publications (selection):

• Băltescu, C.A., Neacșu, N.A., Madar, A., Boșcor, D., Zamfirache, A., Sustainable Development Practices of Restaurants in Romania and Changes during the COVID-19 Pandemic. Sustainability, 14(7), 2022, 3798.
• Băltescu, C.A., Exploring Younger Generation Sustainable Consumption in the Restaurant Industry, BASIQ 2022 International Conference on New Trends in Sustainable Business and Consumption, pp. 560-566.
• Turkes, M.C., Stăncioiu, A.F., Băltescu, C.A., Marinescu, R.C., Resilience Innovations and the Use of Food Order & Delivery Platforms by the Romanian Restaurants during the COVID-19 Pandemic. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 2021, pp. 3218-3247.
• Băltescu, C.A., Millennials' choices in applying digital techniques for tourism purposes. Proceedings of the 15th International Conference on Business Excellence: Digital Economy and New Value Creation, 18-19 March 2021, Bucharest, Romania.
• Brătucu, G, Băltescu, C.A., Neacșu, A.N., Boșcor, D., Țierean, O.M., Madar, A., 2017. Approaching the Sustainable Development Practices in Mountain Tourism in the Romanian Carpathians. Sustainability, 9(11), 2017, pp. 2051 – 2070.