Victor-Alexandru BRICIU
Associate Professor, PhD
Department of Social Sciences and Communication
Faculty of Sociology and Communication
Contact:
Eroilor 25, Brașov, Romania
Building T, Room TII9
Phone.: +40 771 308 604
E-mail: victor.briciu@unitbv.ro
Research interests:
- Online Place Branding
- AI-Driven Recruitment
- Social Media Communication
- Smart Cultural Tourism
Publications (selection)
- BRICIU, Victor-Alexandru, BRICIU, Arabela and DOGARU, Gabriela, 2026, „Analysis of Romanian Tourism Bloggers Characteristics and Their COVID-19 Content”. In: Spyros Avdimiotis (Ed.), Harnessing Innovation for Personalized Tourism, IGI Global, ISBN 9798337320533, DOI: 10.4018/979-8-3373-2053-3.ch016, pp. 431-462.
- KAVOURA, Androniki, BRICIU, Victor-Alexandru and BRICIU, Arabela (Eds.), 2025, Strategic Innovative Marketing and Tourism. Creative Solutions and Digital Transformation Challenges — 11th ICSIMAT, Brasov, Romania, 2024, Springer Proceedings in Business and Economics, Springer, Cham, ISBN 978-3-031-81961-2, DOI: 10.1007/978-3-031-81962-9, 953 pp.
- BRICIU, Victor-Alexandru, CATARGIU, Andreea-Cristina and BRICIU, Arabela, 2025, „Artificial Intelligence Adoption in Corporate Recruitment and Selection Processes: A Qualitative Investigation of Romanian Recruiters”. In: Aftab Ara (Ed.), Human Resource Management in the Age of Generative AI, IGI Global, ISBN 9798369376935, DOI: 10.4018/979-8-3693-7693-5.ch005, pp. 133-156.
- BRICIU, Victor-Alexandru, STREMPEL, Christian-Gabriel and BRICIU, Arabela, 2025, „Digital Transformation and the Romanian Public Sector: Evaluating Engagement Strategies on Facebook”. In: Ecem Buse Sevinç Çubuk (Ed.), Digital Competency Development for Public Officials: Adapting New Technologies in Public Services, IGI Global, Hershey, PA, ISBN 9798369365472, DOI: 10.4018/979-8-3693-6547-2.ch015, pp. 385-418.
- BRICIU, Victor-Alexandru, 2020, Brandingul locurilor și mediul online. Caracteristici și ipostaze identitare, Presa Universitară Clujeană, ISBN 978-606-37-0795-7, 261 pp.
