Marius BĂLĂȘESCU
Associate Professor
Department of Marketing, Tourism Services and International Services
Faculty of Economic Sciences and Business Administration
Contact:
Universității 1, Brașov, Romania
Building A, Room AIII2
Phone/Fax: +40 268 473538
E-mail: mariusbalasescu@unitbv.ro
CV
Research interests:
- Marketing
- Commerce
- Sales techniques
Publicații (selecție)
- Bălășescu M., Popescu A., Bălășescu S. ( 2024) Marketingul și managementul firmei de comerț cu amănuntul , Editura Universitară, București, ISBN 978-606-28-190-9, DOI: 10.5682/9786062819019 https://www.editurauniversitara.ro/marketingul-si-managementul-firmei-de-comert-cu-amanuntul.html?gad_source=1&gclid=EAIaIQobChMIupnhwba5iwMVp0-RBR2ZtSvZEAQYAiABEgK4qvD_BwE
- Zamfirache, A., Neacșu, N.A., Madar, A., Bălășescu, S., Bălășescu, M., Purcaru, I-M.- Behavioural diferences and purchasing experiences through online commerce or offline within mall‑based retail structures, Electronic Commerce Research, Iulie 2024, ISSN: 1389-5753 , eISSN: 1572-9362 WOS: 001270436400001https://doi.org/10.1007/s10660-024-09879-6https://www.webofscience.com/wos/woscc/full-record/WOS:001270436400001
- Szakal, A.C., Brătucu, G., Ciobanu, E., Chițu, I.B., Mocanu, A.A., Bălășescu, M. Ialomitianu, Gh. - Evaluating the Impact and Perception of Influencer Marketing Among Romanian Consumers-Insights from Quantitative Research, Administrative Sciences, Vol. 14(11) 276, Noiembrie 2024, eISSN: 2076-3387WOS::001363510100001, https://doi.org/10.3390/admsci14110276, <a href="https://www.webofscie
