www.unitbv.ro

Associate Professor
Department of Marketing, Tourism Services and International Services
Faculty of Economic Sciences and Business Administration

Contact:

Universității 1, Brașov, Romania
Building A, Room AIII2
Phone/Fax: +40 268 473538
E-mail: simonabalasescu@unitbv.ro

 CV

Research interests:

• Logistics
• Commerce
• Marketing
• Negotiation techniques

Publicații (selecție)

• Nichifor, E.; Brătucu,G.; Chițu, I.; Lupșa-Tătaru, D.A.; Chișinău, E.M.; Todor, R. D.; Albu, R.-G.; Bălășescu, S,; (2023) A Utilising Artificial Intelligence to Turn Reviews into Business Enhancements through Sentiment Analysis, Electronics, eISSN:  2079-9292, 12(21), 4538; pag:1-19, https://www.mdpi.com/2079-9292/12/21/4538 
• Bălășescu M., Popescu A., Bălășescu S. ( 2024) Marketingul și managementul firmei de comerț cu amănuntul, Editura Universitară, București, ISBN 978-606-28-190-9, DOI: 10.5682/9786062819019https://www.editurauniversitara.ro/marketingul-si-managementul-firmei-de-comert-cu-amanuntul.html?gad_source=1&gclid=EAIaIQobChMIupnhwba5iwMVp0-RBR2ZtSvZEAQYAiABEgK4qvD_BwE 
• Balasescu, S., Neacsu, NA, Madar, A., Zamfirache, A., Balasescu, M., (2022), Research of the Smart City Concept in Romanian Cities, Sustainability, ISSN online 2071-1050,14(16) pag:1-24,   https://www.mdpi.com/2071-1050/14/16/10004