Raluca Dania TODOR

Associate Professor 
Department of Marketing, Tourism and International Business
Faculty of Economic Sciences and Business Administration

Contact:

Colina Street 1, Brașov, Romania
Building A, Room AIII1
Phone/Fax: +40 268 419304
E-mail:raluca.todor@unitbv.ro

 CV

Research interests:

  • International Marketing
  • Digital Marketing
  • Responsible Consumption
  • International Trade
  • Interdisciplinary Studies

Publications (selection)

  • Nichifor, E., Brătucu, G., Chițu, I.B., Lupșa-Tătaru, D.A., Chișinau, E.M., Todor, R.D., Albu, R.G., Bălășescu, S. (2023) “Utilizing Artificial Intelligence to Turn Reviews into Business Enhancements through Sentiment Analysis”, Electronics Journal, Vol. 12(21), 4538, DOI: 10.3390/electronics12214538
  • Todor, R.D.,Brătucu,G., Candrea, Strempel, C.G., Anastasiu, C.V (2024)-Social Media Campaigns: A Game Changer for the Prevention of Breast Cancer in Romania, Healthcare, Vol. 12, Issue 8, ISSN 2227-9032 , DOI: https://doi.org/10.3390/healthcare12080865
  • Brătucu, G., Trifan, A., Dovleac L., Chitu I.B., Todor R.D., Bratucu, R (2019) “Acquisition of Electrical Vehicles- A Step towards Green Consumption. Empirical Research among Romanian Students”, Sustainabulity, Vol. 11(23), DOI: 10.3390/su11236639
  • Lupșa-Tătaru, D.A., Nichifor, E., Dovleac, L., Chițu, I.B., Todor, R.D., Brătucu, G., (2023) “Buy Now Pay Later—A Fad or a Reality? A Perspective on Electronic Commerce”, Economies Journal, Vol.11(8), DOI: 10.3390/economies11080218
  • Todor, R.D.,Brătucu,G., Moga, M.A., Candrea, A.N., Mărceanu,L. G., Anastasiu, C.V., (2021) “Challenges in the prevention of cervical cancer in Romania”, International Journal of Environmental Research and Public Health, Vol.18(4), DOI: 10.3390/ijerph18041721