Anca POPESCU

Lecturer 
Department of Marketing, Tourism and International Business
Faculty of Economic Sciences and Business Administration

Contact:

Colina Street 1, Brașov, Romania
Building A, Room AIII1
Phone/Fax: +40 268 419304
E-mail: anca.radbata@unitbv.ro

 

Research interests:

  • Quality of products and services
  • Quality management
  • Modern distribution systems
  • Marketing

Publications (selection)

  • Popescu, A.,Neacșu, N.A., Radio Frequency identification (RFID) technology in textile and apparel industry: An overview,Annals of the„Constantin Brâncuşi” University of Târgu Jiu, Economy Series, Issue 2/2024 
  • Tulbure, A., Popescu, A., Maximizing The Value of LinkedIn for Employer Branding and Reputation Management of Small Businesses, Buletinul Universității Transilvania din Brașov, Vol. 16(65) No. 1, 2023
  • Neacșu, N.A., Anton, C.E., Baba, C.M., Popescu, A., Financial and Banking Education of Consumers in the Context of Sustainable Development Society, Sustainability, Vol. 15, Issue 13, 10052, 2023 
  • Perspective moderne în gestionarea și înțelegerea calității mărfurilor –Anca Popescu, Anca Madar, Nicoleta Andreea Neacșu, Editura Universitară, București, 2024 
  • Marketingul online. Metode și tehnici de promovare pe Internet – Anca Popescu, Editura Universitară, București, 2023