Ioana-Simona IVASCIUC

Assistant Professor 
Department of Marketing, Tourism and International Business
Faculty of Economic Sciences and Business Administration

Contact:

Colina Street 1, Brașov, Romania
Building A, Room AIII1
Phone/Fax: +40 268 419304
E-mail: simona.ivasciuc@unitbv.ro

 

Research interests:

  • Tourism
  • Marketing

Publications (selection)

  • Ivasciuc, I.S. (2022). Marketing hotelier. Fii oaspetele hotelului tău! Harta experiențelor unui turist văzută prin ochii unui manager, ISBN 978-606-26-1658-8, Editura Pro Universitaria, București
  • Ivasciuc, I. S., Epuran, G., Vuță, D. R., & Tescașiu, B. (2022). Telework Implications on Work-Life Balance, Productivity, and Health of Different Generations of Romanian Employees. Sustainability, 14(23), 16108. http://dx.doi.org/10.3390/su142316108
  • Ivasciuc, I. S., & Ispas, A. (2023). Exploring the Motivations, Abilities and Opportunities of Young Entrepreneurs to Engage in Sustainable Tourism Business in the Mountain Area. Sustainability, 15(3), 1956. http://dx.doi.org/10.3390/su15031956
  • Ivasciuc, I. S., Constantin, C. P., Candrea, A. N., & Ispas, A. (2024). Digital Landscapes: Analyzing the Impact of Facebook Communication on User Engagement with Romanian Ecotourism Destinations. Land, 13(4), 432. https://doi.org/10.3390/land13040432
  • Ivasciuc, I. S., Candrea, A. N., & Ispas, A. (2025). Exploring Tourism Experiences: The Vision of Generation Z Versus Artificial Intelligence. Administrative Sciences, 15(5), 186. https://doi.org/10.3390/admsci15050186