Eliza CIOBANU

Assistant professor
Department of Marketing, Tourism and International Business
Faculty of Economic Sciences and Business Administration

Contact:

Colina Street 1, Brașov, Romania
Building A, Room AIII1
Phone/Fax: +40 268 419304
E-mail: eliza.nichifor@unitbv.ro

 

Research interests:

  • Sentiment analysis for decision support in business
  • Digital transformation and organizational maturity
  • Applications of Artificial Intelligence in e-commerce
  • User experience and optimizations of the online purchasing journey (messy middle point)
  • Policies and strategies for eliminating the digital divide and promoting sustainable development in the EU

Publications (selection):

  • Brătucu G., Ciobanu E., Chițu I.B., Litră A.V., Zamfirache A., Bălășescu M. (2024). The Use of Technology Assisted by Artificial Intelligence Depending on the Companies' Digital Maturity Level. Electronics. 1687, 13(9). DOI10.3390/electronics13091687.
  • Nichifor E., Brătucu G., Chițu I.B., Lupșa-Tătaru D.A., Chișinău E.M., Todor R.D., Albu R.G., Bălășescu S. (2023). Utilising Artificial Intelligence to Turn Reviews into Business Enhancements through Sentiment Analysis. Electronics. 4538, 12(21), DOI10.3390/electronics12214538.
  • Nichifor E., Brătucu G., Chițu, I.B., Țierean, O.M., Litră, A.V., Zamfirache A., Vuță, D.R. (2023). Getting users out of the loop: Key factors to surpass the messy middle point. Electronic Commerce Research And Applications. 101264, 59. DOI10.1016/j.elerap.2023.101264.
  • Brătucu G., Nichifor, E., Sumedrea S., Chițu I.B., Lixăndroiu R.C. (2022). Avoiding Digital Divide in European Union through European Green Deal. 2022. Amfiteatru Economic 24(59), pp. 75-92, DOI10.24818/EA/2022/59/77.
  • Nichifor, E., Trifan, A., Nechifor, M.E. (2021). Artificial Intelligence in Electronic Commerce: Basic Chatbots and Consumer Journey. Amfiteatru Economic, 23(56), pp. 87-101, DOI: 0.24818/EA/2021/56/87.