PURCARU Ioana-Mădălina

Lector 
Departamentul Marketing, turism servicii si afaceri internationale
Facultatea de Științe economice și administrarea afacerilor

Contact:

Str. Universității nr. 1 Brașov, Romania
Corp A, sala AI2
Tel./Fax: +40 268 413000
E-mail: ioana.ciongradi@unitbv.ro

Descarcă CV

Interese de cercetare:

  • marketing
  • cercetări de marketing
  • marketing direct
  • analiza datelor de marketing

Publicații (selecție)

  • Purcaru (Ciongradi), I.-M. - Sisteme moderne de distribuție – MULTILEVEL MARKETING, ISBN: 978-606-28-1137-2, Ed. Universitară, Colecția Științe Economice, București, 2020
  • Purcaru, I.-M., Urdea, A.-M., Constantin, C.P., Brătucu, G. - Building Long-Term Business Sustainability: The Influence of Experiential Marketing on Sales Representatives’ Loyalty to Multi-Level Marketing Systems, Sustainability, 14, 9507. https://doi.org/10.3390/su14159507, 2022
  • Urdea, A.-M., Constantin, C.P., Purcaru, I.-M. - Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship, Sustainability, 13(4):1865. https://doi.org/10.3390/su13041865, 2021
  • Ciongradi (Purcaru), I.-M., Brătucu, G., Tofan, M. - The impact of multilevel marketing business leaders on their agents, ISEG Proceedings Volume, Brașov, Filodiritto Editore, 2019
  • Ciongradi (Purcaru), I.-M. - Multilevel marketing for everybody is not forever, Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, Vol. 10 (59), No. 1 – 2017